This means that we can finally see what the Gutenberg age did for us. McLuhan says we are standing at the end of the era of Gutenberg galaxy, since we are now tentatively entering the electronic age. That is, that we only ever understand a phase of history when we have lived through it pretty much to the end. He quotes Hegel at one point here that the owl of Minerva spreads its wings at dusk. And pretty much that can be summed up in one word – everything. This book is basically an explanation of what the printing press did to change our world. When we change our world, we change ourselves. The same is true of what television does for our sight or the telephone for our voice and ears.īut this improvement in our abilities is only one aspect of what any new technology does for us – it also changes our environment. So, will we can walk without technology with our legs, the technology of a bike means we can have ‘better’ legs, a train means even more so, and a car more again – with each being a kind of improvement on our ‘legs’.
One is that technologies extend our senses and faculties and therefore make us superhuman. There are a couple of ideas that are really interesting here. I wasn’t expecting this to be nearly as good as it was.
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